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Understanding Media That Matters

If Meaningful Brands perform better on stock markets, we believe the most meaningful media brands perform better in connecting their audiences with our clients and driving them to action.

Want to know more? Look below!
Article

NEWS, DEMOCRACY AND HOW MEANINGFUL MEDIA COULD SAVE IT ALL

The polarization, vitriol, and distrust that characterize the current political news media landscape accelerated to a mind-spinning pace this month.

My Meaningful Media

The Oscar Screeners

by Nellie Ramsey

Article

CONTEXTUAL TARGETING

Is advertising just about targeting: reaching the correct demographics and numbers?

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THE CHALLENGES OF DIGITAL MEDIA

The technological disruption across marketing and advertising has revolutionized the ad-dependent media and news brands at a time when their businesses are becoming more complex than ever

Article

EVOLVING THE AGENCY MODEL

Despite global pitches, lower margins and procurement pressures on agencies there’s an overall consensus that creativity will always reign supreme

Article

MEDIA PLANNING FOR THE FUTURE

While asking for media planning to consistently delight people may set the bar a little too high, we should surely at the very least be actively trying to avoid annoying people and avoid planning media placements that just don’t “feel fair” to the average person

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Meaning Everything to a Few Is Meaningful Media

by Benjamin Jacob-Moore

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Guillaume Lacroix, CEO & Founder, Brut. – Worthwhile Video Content

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Jeff Beer, Senior Staff Editor, Fast Company – Compelling Stories via a Progressive Media Brand

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BRAND PERCEPTIONS REVERBERATING

To get a sense of what consumers are saying about content and environment quality, IAS conducted The Ripple Effect study

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Priyanka Kaul, CEO Forbes India & President Marketing, Network18 – Creating Effective Campaigns Through Naturally Good Stories

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Amy Emmerich, President, North America & Chief Content Officer, Refinery29 – Impacting Culture Through Brand Partnerships

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Max Richter, UMG Composer – Meaningfulness in Music and Sound

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Radio, Theater of the Irish Mind

by Simon Traynor

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Marinn Jackson, Head of Premium Sales & Strategy, Verizon Media – 5G and Innovation Deliver Meaningful Media Experiences

My Meaningful Media

The Art of WeTransfer

by Carlos Nadal

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Nicholas Redman, Executive Sales, Turner Media – Scaling Data to Create a More Meaningful Platform

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Nola Solomon, Vice President, Global Programmatic & Strategic Partnerships, Dailymotion – The Continued Growth of Video

My Meaningful Media

Condé Nast Traveller UK

by Amelia Priday

My Meaningful Media

Chelsea F.C. Matchday Programme

by Mike Wilson

My Meaningful Media

The 5 Senses and Beyond

by Ranwa Zahr

My Meaningful Media

Duty-Free

by Mary Anne He

My Meaningful Media

Confectionery Foundation

by Makram Abou Fakher

My Meaningful Media

Turkey Transitions

by Kaan Olcayto

My Meaningful Media

Turkish TV Above All

by Havas Media Team

My Meaningful Media

Adding Mentos Flavor to Gaming

by Farid Bousaleh

My Meaningful Media

Stories

by Damien Terakes

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MISSPENT MARTECH SPEND?

IAG CMO Brent Smart and The Monkey’s CEO Mark Green unleash on the insanity of spending more on martech than media, calling bullshit on attribution models and why the biggest tech companies on the planet are blowing their budgets on brand

My Meaningful Media

Anything French

by Thomas Minc

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Kenton Langstroth, Vice President, Ad Solutions, Intersection Media – Enhancing O-O-H Experiences

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U.S. CONSUMERS WOULD AVOID BRANDS FEATURED NEXT TO UNTRUSTWORTHY CONTENT

80% of people in the US would reduce or stop buying a product if advertised next to extreme or dangerous content online, according to a study from the Trustworthy Accountability Group (Tag)

My Meaningful Media

For the Love of Branded Content

by Roopali Sharma

My Meaningful Media

Twitter & Podcasts: A Unique Pairing

by Priyanka Mehra

My Meaningful Media

Meaningful “Sports” Content

by Manish Sharma

My Meaningful Media

Entertainment at Your Fingertips

by Chandradeep Kumar

Article

MEDIA TRUST: THE AUSTRALIAN PERSPECTIVE

According to a new media trust study by Ipsos, Australians have less trust in the media, but more trust in traditional media than many around the globe

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Evelyn Webster, CEO U.S. & Australia, The Guardian – Trusted Environments in a Disruptive Era

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Marc Guldimann, CEO, Parsec – Meaningful Media Metrics in a Fragmented Digital Landscape

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Brands Not Welcome

by Thomas Minc

My Meaningful Media

BFM 89.9

by Andreas Vogiatzakis

My Meaningful Media

YouTube Influencer Winkler Róbert

by Adam Keresztenyi

My Meaningful Media

Hobbies & InfoHub

by Andreas Lutzel

My Meaningful Media

Football Clubs

by Benjamin Weber

My Meaningful Media

Instagram Connections

by Christina Kalff

My Meaningful Media

Podcasts & Brands

by Emma Gibbons

My Meaningful Media

ZEIT

by Florian Teschner

My Meaningful Media

Generalist Car Sites

by Helen Lauff

My Meaningful Media

Nontraditional Marketing

by Iveta Timkovicova

My Meaningful Media

News Aggregators

by Javier Ortiz Cabrero

My Meaningful Media

Vigyél haza

by Kata Mangliar

My Meaningful Media

Car-Sharing Apps

by Laura Lallie

My Meaningful Media

Alexa, My New Family Member

by Marie Schell

My Meaningful Media

VOZZi

by Novak Plecic

My Meaningful Media

TV. What Else?

by Nuria Ruiz Martín

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Simon Morris, SVP of Partnerships, PowerLinks – Leveraging Context in the Era of Programmatic

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Heather Dietrick, CEO, The Daily Beast – Aligning a Brand’s Social Moment with News

My Meaningful Media

Kia Valora

by Conchi Martinez

My Meaningful Media

Women’s Magazines

by Marina Sperling

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AGENCIES AND PUBLISHERS CALL OUT THE NEED FOR “CONSCIOUS REACH”

A focus on qualitative as well as quantitative evaluation in media planning

Article

MEDIA PLANNING FOR THE TAKING?

A window of opportunity has opened to help rebuild the ad industry’s reputation via media planning

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Dan Robbins, Head of Ad & Programming Research, Roku – Reaching the New Viewer

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Jay Lauf, Co-CEO, Quartz – Defining Brands

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ADVERTISING IN CRISIS? EFFICIENCY OVER EFFECTIVENESS…

As we think about media in terms of quality as well as quantity, similar debates are raging about the effectiveness of creativity and whether it’s being undervalued

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Jason Mander, Chief Research Officer, GlobalWebIndex – Quality Content

My Meaningful Media

Equilibrium

by Jorge Percovich

My Meaningful Media

Meaningful Data

by Jamie Seltzer

My Meaningful Media

My Escape From the Real World

by Evelyne Mélard

My Meaningful Media

Last Week Tonight

by Doreen Raddatz de Garces

My Meaningful Media

Meaningful News

by Adriana Ortega

Article

THE AD VISIBILITY FORMULA

Perfecting the right balance for ad attention seekers and increased sales

My Meaningful Media

Amazon

by Adam Cohen

My Meaningful Media

Google This, Not That

by Andrea Isaac

Article

AD TRUST HAS FAITH IN YOUNGER PEOPLE

NewsMediaWorks deep dive on the forces of Media Trust

My Meaningful Media

Podcasts

by Antonio Avigliano

Article

How Music Grows Brands?

By Duncan Bell

My Meaningful Media

TripAdvisor

by David Ulc

My Meaningful Media

E-reader

by Emanuel Klimschak

My Meaningful Media

BBC Radio 6

by Farzaam Ahmed

My Meaningful Media

Video Killed the Radio Star

by Luis Moreno Ortí

My Meaningful Media

Radio

by Melanie Drechsler

My Meaningful Media

The Outdoors

by Miklos Kocsenda

My Meaningful Media

Digital

by Rohan Chincholi

My Meaningful Media

Napflix

by Víctor Gutiérrez De Tena

My Meaningful Media

It’s Just an Insta Story

by Yanick Fischer

My Meaningful Media

Waze

by Balazs Csurgo

My Meaningful Media

Resident Advisor

by Daniel Rios

My Meaningful Media

My WordPress Blog

by Eugenio Gomez-Acebo

My Meaningful Media

Nosalty

by Szilvia Antal

Video

Pooja Midha, President, TrueX – Ad Effectiveness

My Meaningful Media

Mobile

by Sebastian Haritcalde

My Meaningful Media

A Sticker Album

by Robert Hernandez

My Meaningful Media

24/7 News

by Niusha Koucheksarai

My Meaningful Media

The Real Fake News

by Morten Malmbak

My Meaningful Media

Artificial Intelligence

by Marcos Chehab

My Meaningful Media

Facebook

by Barbara Somoskői

My Meaningful Media

Le SAV de la F1

by Fabien Camier

Article

The Goodyear Blimp

by Jeff Gagne

My Meaningful Media

“It’s All About Enjoying Yourself Along the Way”*

by Tizzy Zoelfikar

My Meaningful Media

Voice

by Lauren McAndrews

My Meaningful Media

Cinema

by Viktor Maksymov

My Meaningful Media

Lost in Vegas

by Sulaiman Beg

My Meaningful Media

Music

by Ricardo Zampol

My Meaningful Media

Peer Reviewers

by Rana El Alami

My Meaningful Media

Friends (TV)

by Pooja Sawhney

My Meaningful Media

WhatsApp

by Olivia Walker

My Meaningful Media

Instagram

by Louisa Galliano

Article

Using Digital Trust to Build Meaningful Connections

by Ankit Mehta and Neala Parenti

My Meaningful Media

Instagram

by Arantza Vargas

My Meaningful Media

In Praise of Podcasts

by Antoine Panicucci

My Meaningful Media

Media in Motion

by Cate Evans

My Meaningful Media

A World of Knowledge

by Frances Bromage

My Meaningful Media

In Search of Substance

by Joanna Soczynska

My Meaningful Media

Rush Hour (Radio) Therapy

by Lina Rivero

My Meaningful Media

Something Navy

by Lindsey Johnston

My Meaningful Media

RADIO PODCASTS

by Thomas Le Bec

My Meaningful Media

I’LL BE THERE

by Jamie Cobb

My Meaningful Media

Bespoke

by Charlie Farant

My Meaningful Media

GOOGLE ME THIS

by Catarina Gaspar

My Meaningful Media

BITCH SESH

by Alexa Simons

My Meaningful Media

Music to My Ears

by Brigid Sweeney

My Meaningful Media

TheSkimm

by Katherine Hayes

Video

Young Consumer Perspectives on Meaningful Media

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LISA SUGAR, PRESIDENT AND EDITOR IN CHIEF, POPSUGAR – EXPANDING THE BRAND

My Meaningful Media

CLOSEST CONNECTIONS

by Robin Lewis

Article

GEN Z: GET PERSONAL

And get through to the generation with the 8 second attention span

by Amy Pacheco

Article

Live Your Best Life via Health & Media

From “Doctor knows best” to “I know best,” consumers are taking a bigger role in managing their health

by Rose Toumanian

Article

Learn more about meaningful media

Join us as we examine what distinguishes Meaningful Media

Article

ADVERTISING’S IDENTITY CRISIS

Such smart thinking on the dangers of a world of data alone from @newstatesman

Article

THE NEW VALUE OF SOCIAL DATA

Modern times call for a modern approach. Discover how social media’s rapid evolution is making a more meaningful impact on everyday lives

by Noah King

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CAROLYN EVERSON, VP, GLOBAL MARKETING SOLUTIONS AT FACEBOOK – MAKING MEANINGFUL CONNECTIONS

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Andrew Morse, EVP & GM, CNN Digital Worldwide

Learn more about the project

Article

LESS IS MORE FOR LINEAR TV ADS

Legacy networks aim to reduce ad length to make commercial time more meaningful

Article

YOUR DATA PAYS OFF

Spotify makes their platform more meaningful by offering rewards to “superfans”

Article

A MORE MEANINGFUL FACEBOOK?

Facebook looks to embrace opportunity to bolster and build meaningful communities

Article

EVERYTHING OLD IS NEW AGAIN

New media Netflix explores good old out-of-home

Article

SPORTS & BRAND RECOGNITION

Oath examines just how effective sponsorship of major tournaments really is

Article

PEOPLE WOULD NOT CARE IF 74% OF BRANDS DISAPPEARED

Learn more about our history with meaningful brands

Article

GREAT BRITAIN’S GREAT DISCONNECT

Interesting research on whether the UK ad industry really understands the Great British public

Article

NATIVE STRENGTH FOR NEW YORK MEDIA

How New York Media remains relevant and meaningful for its own audiences

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NEW TECH COMPANY USES OLD TRICKS

Print meets social to effect media change in Mumbai

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YOUR NEW TRAINERS: ALEXA + POPSUGAR

POPSUGAR is expanding beyond the screen to make it a more meaningful brand

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CONTENT: QUALITY OVER QUANTITY

Way beyond 6 seconds, actually an appetite for longer form content is out there and brands should take note

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