By now, you’ve probably heard of IAS’ biometric study on The Halo Effect, which measured how ads are perceived when they are seen adjacent to high-quality and low-quality content environments. But how does this data compare to other factors, like relevance and brand loyalty?
To get a sense of what consumers are saying about content and environment quality, IAS conducted The Ripple Effect study.
By IAS | Image sourced via IAS | November 7, 2019
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