Attention is a popular topic, and there are plenty of people in the marketing space offering to be your fairy godmother delivering all of the answers to your difficult questions. I’m no fairy godmother, but I have built a bit of experience considering attention as a measure of advertising cut-through.
A survey of advertisers revealed that they rate “Messages trusted by the target audience” as the most important characteristic in selecting a media in which to advertise.*5
By NewsMediaWorks | Image sourced via NewsMediaWorks | September 19, 2017
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