NEWS, DEMOCRACY AND HOW MEANINGFUL MEDIA COULD SAVE IT ALL

The polarization, vitriol, and distrust that characterize the current political news media landscape accelerated to a mind-spinning pace this month.

The Oscar Screeners

by Nellie Ramsey

CONTEXTUAL TARGETING

Is advertising just about targeting: reaching the correct demographics and numbers?

THE CHALLENGES OF DIGITAL MEDIA

The technological disruption across marketing and advertising has revolutionized the ad-dependent media and news brands at a time when their businesses are becoming more complex than ever

EVOLVING THE AGENCY MODEL

Despite global pitches, lower margins and procurement pressures on agencies there’s an overall consensus that creativity will always reign supreme

MEDIA PLANNING FOR THE FUTURE

While asking for media planning to consistently delight people may set the bar a little too high, we should surely at the very least be actively trying to avoid annoying people and avoid planning media placements that just don’t “feel fair” to the average person

Meaning Everything to a Few Is Meaningful Media

by Benjamin Jacob-Moore

BRAND PERCEPTIONS REVERBERATING

To get a sense of what consumers are saying about content and environment quality, IAS conducted The Ripple Effect study

Radio, Theater of the Irish Mind

by Simon Traynor

The Art of WeTransfer

by Carlos Nadal

Condé Nast Traveller UK

by Amelia Priday

Chelsea F.C. Matchday Programme

by Mike Wilson

The 5 Senses and Beyond

by Ranwa Zahr

Duty-Free

by Mary Anne He

Confectionery Foundation

by Makram Abou Fakher

Turkey Transitions

by Kaan Olcayto

Turkish TV Above All

by Havas Media Team

Adding Mentos Flavor to Gaming

by Farid Bousaleh

Stories

by Damien Terakes

MISSPENT MARTECH SPEND?

IAG CMO Brent Smart and The Monkey’s CEO Mark Green unleash on the insanity of spending more on martech than media, calling bullshit on attribution models and why the biggest tech companies on the planet are blowing their budgets on brand

Anything French

by Thomas Minc

U.S. CONSUMERS WOULD AVOID BRANDS FEATURED NEXT TO UNTRUSTWORTHY CONTENT

80% of people in the US would reduce or stop buying a product if advertised next to extreme or dangerous content online, according to a study from the Trustworthy Accountability Group (Tag)

For the Love of Branded Content

by Roopali Sharma

Twitter & Podcasts: A Unique Pairing

by Priyanka Mehra

Meaningful “Sports” Content

by Manish Sharma

Entertainment at Your Fingertips

by Chandradeep Kumar

MEDIA TRUST: THE AUSTRALIAN PERSPECTIVE

According to a new media trust study by Ipsos, Australians have less trust in the media, but more trust in traditional media than many around the globe

Brands Not Welcome

by Thomas Minc

BFM 89.9

by Andreas Vogiatzakis

YouTube Influencer Winkler Róbert

by Adam Keresztenyi

Hobbies & InfoHub

by Andreas Lutzel

Football Clubs

by Benjamin Weber

Instagram Connections

by Christina Kalff

Podcasts & Brands

by Emma Gibbons

ZEIT

by Florian Teschner

Generalist Car Sites

by Helen Lauff

Nontraditional Marketing

by Iveta Timkovicova

News Aggregators

by Javier Ortiz Cabrero

Vigyél haza

by Kata Mangliar

Car-Sharing Apps

by Laura Lallie

Alexa, My New Family Member

by Marie Schell

VOZZi

by Novak Plecic

TV. What Else?

by Nuria Ruiz Martín

Kia Valora

by Conchi Martinez

Women’s Magazines

by Marina Sperling

AGENCIES AND PUBLISHERS CALL OUT THE NEED FOR “CONSCIOUS REACH”

A focus on qualitative as well as quantitative evaluation in media planning

MEDIA PLANNING FOR THE TAKING?

A window of opportunity has opened to help rebuild the ad industry’s reputation via media planning

ADVERTISING IN CRISIS? EFFICIENCY OVER EFFECTIVENESS…

As we think about media in terms of quality as well as quantity, similar debates are raging about the effectiveness of creativity and whether it’s being undervalued

Equilibrium

by Jorge Percovich

Meaningful Data

by Jamie Seltzer

My Escape From the Real World

by Evelyne Mélard

Last Week Tonight

by Doreen Raddatz de Garces

Meaningful News

by Adriana Ortega

THE AD VISIBILITY FORMULA

Perfecting the right balance for ad attention seekers and increased sales

Amazon

by Adam Cohen

Google This, Not That

by Andrea Isaac

AD TRUST HAS FAITH IN YOUNGER PEOPLE

NewsMediaWorks deep dive on the forces of Media Trust

Podcasts

by Antonio Avigliano

How Music Grows Brands?

By Duncan Bell

TripAdvisor

by David Ulc

E-reader

by Emanuel Klimschak

BBC Radio 6

by Farzaam Ahmed

Video Killed the Radio Star

by Luis Moreno Ortí

Radio

by Melanie Drechsler

The Outdoors

by Miklos Kocsenda

Digital

by Rohan Chincholi

Napflix

by Víctor Gutiérrez De Tena

It’s Just an Insta Story

by Yanick Fischer

Waze

by Balazs Csurgo

Resident Advisor

by Daniel Rios

My WordPress Blog

by Eugenio Gomez-Acebo

Nosalty

by Szilvia Antal

Mobile

by Sebastian Haritcalde

A Sticker Album

by Robert Hernandez

24/7 News

by Niusha Koucheksarai

The Real Fake News

by Morten Malmbak

Artificial Intelligence

by Marcos Chehab

Facebook

by Barbara Somoskői

Le SAV de la F1

by Fabien Camier

“It’s All About Enjoying Yourself Along the Way”*

by Tizzy Zoelfikar

Voice

by Lauren McAndrews

Cinema

by Viktor Maksymov

Lost in Vegas

by Sulaiman Beg

Music

by Ricardo Zampol

Peer Reviewers

by Rana El Alami

Friends (TV)

by Pooja Sawhney

WhatsApp

by Olivia Walker

Instagram

by Louisa Galliano

Using Digital Trust to Build Meaningful Connections

by Ankit Mehta and Neala Parenti

Instagram

by Arantza Vargas

In Praise of Podcasts

by Antoine Panicucci

Media in Motion

by Cate Evans

A World of Knowledge

by Frances Bromage

In Search of Substance

by Joanna Soczynska

Rush Hour (Radio) Therapy

by Lina Rivero

Something Navy

by Lindsey Johnston

RADIO PODCASTS

by Thomas Le Bec

I’LL BE THERE

by Jamie Cobb

Bespoke

by Charlie Farant

GOOGLE ME THIS

by Catarina Gaspar

BITCH SESH

by Alexa Simons

Music to My Ears

by Brigid Sweeney

TheSkimm

by Katherine Hayes

CLOSEST CONNECTIONS

by Robin Lewis

GEN Z: GET PERSONAL

And get through to the generation with the 8 second attention span

by Amy Pacheco

Live Your Best Life via Health & Media

From “Doctor knows best” to “I know best,” consumers are taking a bigger role in managing their health

by Rose Toumanian

ADVERTISING’S IDENTITY CRISIS

Such smart thinking on the dangers of a world of data alone from @newstatesman

THE NEW VALUE OF SOCIAL DATA

Modern times call for a modern approach. Discover how social media’s rapid evolution is making a more meaningful impact on everyday lives

by Noah King

LESS IS MORE FOR LINEAR TV ADS

Legacy networks aim to reduce ad length to make commercial time more meaningful

YOUR DATA PAYS OFF

Spotify makes their platform more meaningful by offering rewards to “superfans”

A MORE MEANINGFUL FACEBOOK?

Facebook looks to embrace opportunity to bolster and build meaningful communities

EVERYTHING OLD IS NEW AGAIN

New media Netflix explores good old out-of-home

SPORTS & BRAND RECOGNITION

Oath examines just how effective sponsorship of major tournaments really is

PEOPLE WOULD NOT CARE IF 74% OF BRANDS DISAPPEARED

Learn more about our history with meaningful brands

GREAT BRITAIN’S GREAT DISCONNECT

Interesting research on whether the UK ad industry really understands the Great British public

NATIVE STRENGTH FOR NEW YORK MEDIA

How New York Media remains relevant and meaningful for its own audiences

NEW TECH COMPANY USES OLD TRICKS

Print meets social to effect media change in Mumbai

YOUR NEW TRAINERS: ALEXA + POPSUGAR

POPSUGAR is expanding beyond the screen to make it a more meaningful brand

CONTENT: QUALITY OVER QUANTITY

Way beyond 6 seconds, actually an appetite for longer form content is out there and brands should take note