Music is perhaps the only language that can connect people everywhere irrespective of the diversity. While it manifests itself in a myriad forms and cultural disciplines, there is no denying that it’s a powerful medium of emotional expression with unique psychological qualities. Yet, there are a relatively a small number of brands that utilise the inherent passion that exists within music to connect with an incredibly fragmented and diverse audience set.
By Marketing-Interactive.com | Image sourced via Marketing-Interactive.com | November 27, 2018
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