My Meaningful Media

News Aggregators

News aggregators combine a vast diversity of information sources with the possibility of user interaction in the form of comments and discussions. They are what we could call “personalized online magazines” because users select the sources of information, and the result is updated automatically.

Flipboard and Feedly are two examples of aggregators that allow brands to connect with target audiences in the context of information that interests them. The response to advertising is likely to be more positive when it is focused on a topic the consumer has selected.